In 1971, Massimo Osti founded the Chester Perry brand. The name is that of the factory where Bristow, the hero of the Frank Dickens comic strip, works.
Working from his experience as a graphic designer, Massimo immediately created a distinctive style of communication for his company: the toy car, the posters with their pop graphics and other props to gift to retailers.
For the printing of t-shirts, jackets and shorts, Massimo uses methods that were only used for paper at the time: he makes extensive use of the copier, placed screen printing and the four-colour process.
He also starts experimenting with the clothing dyeing method.