Fay

The Fay brand was synonymous with professional technical clothing until the early 1980s, it was even worn by firefighters and fishermen; thanks to the resistance of the fabrics, the Fay jacket was suitable for extreme jobs.

Diego and Andrea Della Valle, Italian entrepreneurs at the head of Tod's group, which deals with footwear and clothing, saw the potential of these jackets and took over the Fay brand with a very specific idea: work suitable for urban use.

They transformed a work jacket into a piece of clothing to wear every day. Suitable for going to work or facing cold and rainy days. This is how the Fay coats became excellent garments, which became cult objects in many European countries.

Since then, the Fay brand, always linked to tradition and made-in-Italy design, has continued its growth, creating ever more innovative garments with a vintage touch, combining style, excellence and practicality.